Tod Szewczyk: The Future Today Series ‘Album Cover and Force Fields’
Tod Szewczyk, Leo Burnett VP and director of innovation unveiled another original article of his Chicago Ideas “The Future Today” series.
Tod’s fifth article, “Album Covers and Force Fields” explores the invaluable impact real world objects have in today’s hyper-digital market. Sixty-nine percent of consumers say that they need to disconnect or take a break from the Internet. Can this be viewed as an opportunity for brands to explore their creativity? Tod brings us up to speed with his latest innovative insights.Full Article