Pantene Weather Program Wins Award for Excellence in Advertising Research
Arc’s Pantene “Beautiful Hair Whatever the Weather” continues its winning streak! Honors have been bestowed by The 2015 Advertising Research Foundation David Ogilvy Awards for Excellence in Advertising Research. This award recognizes Arc’s proprietary ShopperScope tool and its ability to lead to the creation of strong, innovative campaigns. We put Pantene in the right place at the right time with a relevant solution for her, whatever the weather. The ARF award is another testament to Arc as the world’s leading activation agency.