#AWXI: Starting From the Customer - Innovative Design & User Experience
EVP, Managing Creative Director of Arc Jim Carlton joins Amazon on a panel discussing the evolution and future of shopper marketing.More Info
Shopper Marketing Magazine's "Who's Who" annual report recognizes a myriad of dedicated and accomplished shopper marketing executives whose creative, inspirational work on behalf of their brands and their clients stands out in a discipline that continues to grow. We're honored to see 9 of our own gracing the pages of this issue!
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Arc was crowned with the highly coveted MVPro title after accumulating the most award-winning campaigns for multiple brands at the Pro Awards. The agency also bagged Gold for Best Use of Shopper Marketing on P&G/Pantene's "Beautiful Hair, Whatever the Weather " campaign.Click to view the full list of wins.
No matter which country you're a fan of, we all agree that the World Cup is a fun time for everyone. To promote McDonald's core products, Arc helped launch the Olé Olé peel & win game with all the action it deserves. We brought the excitement of the game and of McDonald's world-class food to fans all over the United States.
LBsparc, our in-house Retail Inspiration Lab, was created to inspire, educate and activate, while elevating our creative product and continuing to affirm our thought leadership at retail. Moving forward, LBsparc will provide a great venue for retail brainstorms, client inspiration, and presentation of innovative retail ideas. The lab will serve as a spark to our thinking and continue to push us to the best creative ideas at retail, bar none.
Sponsored by Walgreens and Gillette, #CanYouShaveABear stars Chicago Bears superstar Charles Tillman. Charles is helping to debut a game-changing new razor, the Gillette Fusion ProGlide with Flexball Technology. But – is the new product a match for a real-life bear? That’s what we wanted to find out during a live event when Charles Tillman engaged in a shave fit for a football star - #CanYouShaveABear. Watch for more.Watch