P&G Pantene Campaign Wins Big

Oct 2014

P&G Pantene Campaign Wins Big

Arc brought home a Silver IAB Mixx Award in the “Mobile, Location Based Advertising” category for its P&G Pantene “Beautiful Hair, Whatever the Weather” campaign. This honor marks the campaign’s sixth award win this year.

View the winning work here
#AWXI: Starting From the Customer - Innovative Design & User Experience

Oct 2014

#AWXI: Starting From the Customer - Innovative Design & User Experience

EVP, Managing Creative Director of Arc Jim Carlton joins Amazon on a panel discussing the evolution and future of shopper marketing.

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This Just In

Sep 2014

This Just In

Today, Ad Age published an extensive Arc profile story that includes commentary from Leo Burnett/Arc global executives and positions Arc as a growing, industry leader in shopper/retail marketing, mobile and eCommerce.

Click here for the full article.
Who's Who in Shopper Marketing Agencies

Aug 2014

Who's Who in Shopper Marketing Agencies

Shopper Marketing Magazine's "Who's Who" annual report recognizes a myriad of dedicated and accomplished shopper marketing executives whose creative, inspirational work on behalf of their brands and their clients stands out in a discipline that continues to grow. We're honored to see 9 of our own gracing the pages of this issue!

For the full article, click here.

Arc Named MVPro Winner at the Pro Awards

Jun 2014

Arc Named MVPro Winner at the Pro Awards

Arc was crowned with the highly coveted MVPro title after accumulating the most award-winning campaigns for multiple brands at the Pro Awards. The agency also bagged Gold for Best Use of Shopper Marketing on P&G/Pantene's "Beautiful Hair, Whatever the Weather " campaign.

Click to view the full list of wins.
Olé Olé

Jun 2014

Olé Olé

No matter which country you're a fan of, we all agree that the World Cup is a fun time for everyone. To promote McDonald's core products, Arc helped launch the Olé Olé peel & win game with all the action it deserves. We brought the excitement of the game and of McDonald's world-class food to fans all over the United States.

LBsparc Launches

Jun 2014

LBsparc Launches

LBsparc, our in-house Retail Inspiration Lab, was created to inspire, educate and activate, while elevating our creative product and continuing to affirm our thought leadership at retail. Moving forward, LBsparc will provide a great venue for retail brainstorms, client inspiration, and presentation of innovative retail ideas. The lab will serve as a spark to our thinking and continue to push us to the best creative ideas at retail, bar none.

#CanYouShaveABear Close

Jun 2014

#CanYouShaveABear

Sponsored by Walgreens and Gillette, #CanYouShaveABear stars Chicago Bears superstar Charles Tillman. Charles is helping to debut a game-changing new razor, the Gillette Fusion ProGlide with Flexball Technology. But – is the new product a match for a real-life bear? That’s what we wanted to find out during a live event when Charles Tillman engaged in a shave fit for a football star - #CanYouShaveABear. Watch for more.

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