2014 OBIEs

Apr 2014

2014 OBIEs

Arc was honored with a Silver award in the Video & Interactive Content category for Tide "#Mudsling" at the 2014 OBIEs.

Congrats to all who made the win possible!

Ian Beacraft, Manager of New Technologies, Arc Worldwide Takes the Stage at TEDx

Apr 2014

Ian Beacraft, Manager of New Technologies, Arc Worldwide Takes the Stage at TEDx

The Stories We Tell: Rewriting Ourselves Through Technology Saturday, April 5 at 9 AM

The relentless pinging from our email, and social media has turned communications into a steady stream of bite size messages. The news media and technology critics decry the loss of appreciation for life offline, and when everything a person does seems compartmentalized, our future looks bleak, impersonal, and over-saturated in data. This situation seems unique to the times, but is simply the next iteration of a transformation that has happened many times before...

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Arc Crowned Most Awarded Agency at the 2014 Shopper Marketing Effies

Mar 2014

Arc Crowned Most Awarded Agency at the 2014 Shopper Marketing Effies

Arc made a splash at the Shopper Marketing Effies last night. Celebrated as the most awarded agency of the night, Arc took home a Gold in the Manufacturer: Awareness/Trial category for Pantene "Weather Program", a Silver in the Seasonal/Event category for the Walgreens/P&G "People's Choice Awards Program" and lastly, a Bronze in the Manufacturer: New Product/Service category for P&G Vick's "ZzzQuil Sleep-Aid".

Mar 2014

Don't miss two of our leaders hit the stage as they share insights at the Shopper Marketing Summit this week.

The Retailer’s Digital Wild, Wild West: How to Win in the Gold Rush with Manufacturers and Suppliers -- April Carlisle, SVP, Global Shopper Marketing, Arc Worldwide/Leo Burnett (

The Power of Differentiating Your Brand -- Brad Black, SVP, Account Director, Arc Worldwide/Leo Burnett

Our own Leyla Dailey & Molly Garris talk Mobile Mom @ SXSW

Feb 2014

Our own Leyla Dailey & Molly Garris talk Mobile Mom @ SXSW

Is a mom juggling a cart full of kids and a grocery list really in the mood to stop everything to engage with your brand? We don’t think so. But that’s not to say you can’t effectively engage a mom, who’s also a shopper, on her mobile phone. Good old mom, the holder of purse strings, the target of so many CPG brands and retailers, the prize everyone has their eye on.

With more and more clients asking for “a cool mobile idea that targets mom in store”, come learn about The Myths of Mobile Mom @ SXSW presented by Leyla Dailey & Molly Garris.

Use #mobilemoms to join the conversation.

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Don't Miss Our Own Nick Jones at Natural Products Expo West

Mar 2014

Don't Miss Our Own Nick Jones at Natural Products Expo West

Nick Jones EVP, Retail Practice Lead will be speaking at Natural Products Expo West in Anaheim, California. Along with three other panelists, Jones will be discussing shopper journeys and giving insights on how to connect with progressive consumers in the competitive marketplace.

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Contagious Calls Pantene/Weather Channel Work "Intelligent Content"

Mar 2014

Contagious Calls Pantene/Weather Channel Work "Intelligent Content"

Contagious names Arc’s Pantene/Weather Channel campaign for P&G as a piece of “Intelligent Content” within its February issue.

Big Wins at the 2014 Digiday Retail Awards

Feb 2014

Big Wins at the 2014 Digiday Retail Awards

Arc wins "Best Mobile Brand Experience" and "Most Integrated Offline Online" for Pantene's "Haircast" at the Digiday Retail Awards. Digiday is a top-tier media company and online community for digital media, marketing and advertising professionals. Congratulations to all who contributed to the wins!