Tod Szewczyk: The Future Today Series ‘Album Cover and Force Fields’

Aug 2015

Tod Szewczyk: The Future Today Series ‘Album Cover and Force Fields’

Tod Szewczyk, Leo Burnett VP and director of innovation unveiled another original article of his Chicago Ideas “The Future Today” series.

Tod’s fifth article, “Album Covers and Force Fields” explores the invaluable impact real world objects have in today’s hyper-digital market. Sixty-nine percent of consumers say that they need to disconnect or take a break from the Internet. Can this be viewed as an opportunity for brands to explore their creativity? Tod brings us up to speed with his latest innovative insights.

View previous blog entries and check out the Chicago Ideas blog for more pieces like this.

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Arc/Leo Burnett EVP Business Lead Karuna Rawal at Elevation Summit 2015

Aug 2015

Arc/Leo Burnett EVP Business Lead Karuna Rawal at Elevation Summit 2015

Arc/Leo Burnett EVP, Business Lead Karuna Rawal is a featured keynote speaker at this year’s Elevation Summit in Denver on August 21.

Karuna’s presentation, “Must-See Innovations – A Collection of the Best for 2015,” will reveal the best-of-the-best retail innovations for 2015 and show how manufacturers and retailers are actively engaging with shoppers in new and exciting ways.

Read on for Karuna’s insightful Q+A and learn more about the Elevation Summit 2015.

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How a Hedgehog Is Spreading the Word About Healthy Eyes

Aug 2015

How a Hedgehog Is Spreading the Word About Healthy Eyes

As summer winds down, children are getting ready to head back to the classroom, and that means plenty of back-to-school preparations — but, there’s usually one thing almost always overlooked on those important checklists: care for that child’s eyes. Arc and Alcon teamed up to develop an interactive e-book that lets parents broach the subject of eye exams with their children. To read more about the book and get the inside scoop from Arc’s creative team, check out the...

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April Carlisle at 2015 OmniShopper Conference

Jul 2015

April Carlisle at 2015 OmniShopper Conference

Arc Worldwide SVP of Global Shopper Marketing April Carlisle is a presenter at this year’s OmniShopper Conference — a conference exploring insights and marketing strategies in the retail industry.

April will be sharing her valuable retail and branding wisdom during her session “The Retailer’s Digital Wild, Wild West: How to Leverage Insights to Win in the Gold Rush with Manufacturers and Suppliers,” scheduled for Wednesday, July 22, at 11 a.m.

We caught up with April earlier this week for a quick Q + A. Thanks for the sneak peak, April!

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Arc’s Nick Jones on Retail in Cannes

Jun 2015

Arc’s Nick Jones on Retail in Cannes

Executive Vice President of Innovation and Growth for Arc, Nick Jones is heading to the south of France this week to explore retail’s growth as a valued discipline in the industry.

A little retail with your rosé? Check out Nick’s take on the evolution of shopper marketing and its increasing importance at the Cannes Lions International Festival of Creativity.

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Arc Named MVPro Award Winner Second Year in a Row at the Pro Awards

Jun 2015

Arc Named MVPro Award Winner Second Year in a Row at the Pro Awards

Arc was once again triumphant in winning the prestigious MVPro Award for their victory on acquiring six different awards at the Pro Awards. The agency received three Gold, two Silver and one Bronze for their work on different brand campaigns.

FutureShop 2015

Jun 2015

FutureShop 2015

FutureShop 2015 will feature more than 25 companies leading the way in the evolution to a personalized shopper experience. Held in the Arc Chicago offices, the event invites employees and clients alike to walk the cutting edge of retail innovation. To explore the themes of the event, visit futureshoplive.tumblr.com for a guided look at this year's showcase. Learn more about Arc London’s FutureShop event here.

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“What’s Your Morning Look Like?” Featuring Creative Director Chad Ingram

Jun 2015

“What’s Your Morning Look Like?” Featuring Creative Director Chad Ingram

Leo Burnett’s Instagram video series “What’s Your Morning Look Like?” follows our employees as they kick off their days. In the latest video, the spotlight is on P&G Arc Creative Chad Ingram. Watch the video to see how Chad starts his day — accompanied by wife and fellow Leo Burnett employee Erin and their dog Mayor Daley Dog. For more content like this, be sure to follow @leoburnett on Instagram.

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