Tod Szewczyk and Chicago Ideas launch “The Future Today”
“The future of retail is here,” says Tod Szewczyk, Leo Burnett VP and director of innovation. Tod has recently partnered with Chicago Ideas to produce a new section for their blog site called “The Future Today.” Every other Thursday, there will be a new written piece by Szewczyk, providing readers with a fresh glimpse into retail technology and brand innovations.
The first article in the series, “Would You Go To A Virtual Reality Bar?” explores the idea of brands using virtual reality in retail and social realms to entertain and impress their audience.
Check out the Chicago Ideas blog for more pieces like this.Full Article