Pantene Weather Program Wins Award for Excellence in Advertising Research

Feb 2015

Pantene Weather Program Wins Award for Excellence in Advertising Research

Arc’s Pantene “Beautiful Hair Whatever the Weather” continues its winning streak! Honors have been bestowed by The 2015 Advertising Research Foundation David Ogilvy Awards for Excellence in Advertising Research. This award recognizes Arc’s proprietary ShopperScope tool and its ability to lead to the creation of strong, innovative campaigns. We put Pantene in the right place at the right time with a relevant solution for her, whatever the weather. The ARF award is another testament to Arc as the world’s leading activation agency.

Leo Burnett Veteran Bob Raidt Appointed as Arc’s Global President

Feb 2015

Leo Burnett Veteran Bob Raidt Appointed as Arc’s Global President

After twenty years at Leo Burnett, Bob Raidt has been appointed as Arc’s Global President where he will oversee business strategy and operations worldwide. He will focus on building the capability, connectivity and performance of the agency’s growing network.

Bob is one of the agency’s most senior global account leaders and a proven champion for the creative product as a business driver. He has led many top clients including McDonalds, P&G, Coca-Cola, and most recently, served as Worldwide Account Director for Samsung. As president of Arc, Bob will work closely with his US, regional and global leadership teams to deliver an aggressive growth plan, pushing Arc’s brand activation capabilities to the next level.

Hugs and Disses: Valentine's Day Consumer Insights from Arc

Feb 2015

Hugs and Disses: Valentine's Day Consumer Insights from Arc

A new survey by Arc reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender-balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, “Hugs and Disses” uncovers the differences between how men and women approach Valentine’s Day.

What generation spends the least? Who has the highest Valentine’s expectations? Just how many men think Valentine’s Day is only slightly better than getting a tooth pulled?!

Find Out Here
Arc Named “Most Awarded Agency” at 2014 Design of the Times Award Show

Oct 2014

Arc Named “Most Awarded Agency” at 2014 Design of the Times Award Show

Arc won four Silver and two Bronze awards at the 2014 Design of the Times award show for its creative work with Walgreens and multiple P&G brands including Crest, Olay, Tide-to-Go, Oral-B and Gillette Venus Goddess Razor. Held in Minneapolis, this prestigious award show is the culmination of Path to Purchase's annual Shopper Marketing Expo and Conference.

Arc Talks Innovation at 2014 Shopper Marketing Conference & Expo

Oct 2014

Arc Talks Innovation at 2014 Shopper Marketing Conference & Expo

Arc's EVP Retail Practice Lead Nick Jones takes the stage to present "Must See Innovations: A Collection of the Best for 2014." Click "More Info" for a sneak peek of Nick's "Top Innovations to Watch," and visit ShopperExpoLive.Tumblr.com for a first-hand look at this year's conference.

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P&G Pantene Campaign Wins Big

Oct 2014

P&G Pantene Campaign Wins Big

Arc brought home a Silver IAB Mixx Award in the “Mobile, Location Based Advertising” category for its P&G Pantene “Beautiful Hair, Whatever the Weather” campaign. This honor marks the campaign’s sixth award win this year.

View the winning work here
#AWXI: Starting From the Customer - Innovative Design & User Experience

Oct 2014

#AWXI: Starting From the Customer - Innovative Design & User Experience

EVP, Managing Creative Director of Arc Jim Carlton joins Amazon on a panel discussing the evolution and future of shopper marketing.

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This Just In

Sep 2014

This Just In

Today, Ad Age published an extensive Arc profile story that includes commentary from Leo Burnett/Arc global executives and positions Arc as a growing, industry leader in shopper/retail marketing, mobile and eCommerce.

Click here for the full article.