The Intel Experience: Get in the Mix with NE-YO Close

May 2015

The Intel Experience: Get in the Mix with NE-YO

Intel-powered 2 in 1s combine a laptop and tablet in one. Arc helped shoppers overcome the trepidation of engaging with these unfamiliar devices by developing an innovative experience to demonstrate their power and versatility. We put shoppers behind the wheel of their own multimedia concert starring Grammy Award-winning artist NE-YO. Just as 2 in 1 devices transform with a flip, so did a shopper’s control of the concert. Custom-created software let shoppers remix NE-YO’s (unreleased) single in the laptop mode, then with a flip to tablet mode, let them create a dazzling light show. The experience was launched in 50 stores, driving awareness, trial and consideration as shoppers discovered the full potential of the 2 in 1.

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Nick Jones to Present to Sold-Out Crowd at GlobalShop

Mar 2015

Nick Jones to Present to Sold-Out Crowd at GlobalShop

On March 24th, Nick Jones, Arc/Leo Burnett’s EVP, Retail Practice Lead, will present “Must-See Innovations: A Collection of the Best for 2015.” Drawing from top innovations previewed at the latest global industry events and inside our own Retail Lab, Nick shares new and innovative ways for connecting with and engaging today’s shoppers.

GlobalShop 2015 Info
Pantene Weather Program Wins Grand Prix at 2015 ARF David Ogilvy Awards

Feb 2015

Pantene Weather Program Wins Grand Prix at 2015 ARF David Ogilvy Awards

Arc’s Pantene “Beautiful Hair Whatever the Weather” continues its winning streak taking home the Grand Ogilvy as the highest scoring Gold winner at the 2015 Advertising Research Foundation David Ogilvy Awards for Excellence in Advertising Research. The annual awards covered 14 categories and Arc was recognized for its proprietary ShopperScope tool and its ability to lead to the creation of strong, innovative campaigns. The Grand Ogilvy is another testament to Arc as the world’s leading activation agency.

Key Tenets of Customer-Centric Advertising

Mar 2015

Key Tenets of Customer-Centric Advertising

Respect, relevance, clarity and empathy are crucial for achieving a customer-centric approach to advertising. Mark Renshaw, Leo Burnett/Arc’s Global Chief Platforms and Partnerships Officer, shares best practices for advertising on Amazon, revealing that often, less is more.

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Warc Recognizes Pantene Weather Program as One of World's Best Marketing Campaigns

Mar 2015

Warc Recognizes Pantene Weather Program as One of World's Best Marketing Campaigns

Pantene’s “Beautiful Hair, Whatever the Weather” campaign secured the #5 spot on the coveted Warc 100 list recognizing the 100 best marketing campaigns in 2015. The annual ranking focuses on marketing that makes a difference, driving business performance and changing consumer behavior.

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Leo Burnett Veteran Bob Raidt Appointed as Arc’s Global President

Feb 2015

Leo Burnett Veteran Bob Raidt Appointed as Arc’s Global President

After twenty years at Leo Burnett, Bob Raidt has been appointed as Arc’s Global President where he will oversee business strategy and operations worldwide. He will focus on building the capability, connectivity and performance of the agency’s growing network.

Bob is one of the agency’s most senior global account leaders and a proven champion for the creative product as a business driver. He has led many top clients including McDonalds, P&G, Coca-Cola, and most recently, served as Worldwide Account Director for Samsung. As president of Arc, Bob will work closely with his US, regional and global leadership teams to deliver an aggressive growth plan, pushing Arc’s brand activation capabilities to the next level.

Hugs and Disses: Valentine's Day Consumer Insights from Arc

Feb 2015

Hugs and Disses: Valentine's Day Consumer Insights from Arc

A new survey by Arc reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender-balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, “Hugs and Disses” uncovers the differences between how men and women approach Valentine’s Day.

What generation spends the least? Who has the highest Valentine’s expectations? Just how many men think Valentine’s Day is only slightly better than getting a tooth pulled?!

Find Out Here