Who's Who in Shopper Marketing Agencies

Aug 2014

Who's Who in Shopper Marketing Agencies

Shopper Marketing Magazine's "Who's Who" annual report recognizes a myriad of dedicated and accomplished shopper marketing executives whose creative, inspirational work on behalf of their brands and their clients stands out in a discipline that continues to grow. We're honored to see 9 of our own gracing the pages of this issue!

For the full article, click here.

Arc Named MVPro Winner at the Pro Awards

Jun 2014

Arc Named MVPro Winner at the Pro Awards

Arc was crowned with the highly coveted MVPro title after accumulating the most award-winning campaigns for multiple brands at the Pro Awards. The agency also bagged Gold for Best Use of Shopper Marketing on P&G/Pantene's "Weather Channel" campaign.

Click to view the full list of wins.
Olé Olé

Jun 2014

Olé Olé

No matter which country you're a fan of, we all agree that the World Cup is a fun time for everyone. To promote McDonald's core products, Arc helped launch the Olé Olé peel & win game with all the action it deserves. We brought the excitement of the game and of McDonald's world-class food to fans all over the United States.

LBsparc Launches

Jun 2014

LBsparc Launches

LBsparc, our in-house Retail Inspiration Lab, was created to inspire, educate and activate, while elevating our creative product and continuing to affirm our thought leadership at retail. Moving forward, LBsparc will provide a great venue for retail brainstorms, client inspiration, and presentation of innovative retail ideas. The lab will serve as a spark to our thinking and continue to push us to the best creative ideas at retail, bar none.

#CanYouShaveABear Close

Jun 2014

#CanYouShaveABear

Sponsored by Walgreens and Gillette, #CanYouShaveABear stars Chicago Bears superstar Charles Tillman. Charles is helping to debut a game-changing new razor, the Gillette Fusion ProGlide with Flexball Technology. But – is the new product a match for a real-life bear? That’s what we wanted to find out during a live event when Charles Tillman engaged in a shave fit for a football star - #CanYouShaveABear. Watch for more.

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Miller High Life's "I Am Rich"

May 2014

Miller High Life's "I Am Rich"

The Arc team was tasked with creating a new campaign look and feel for the brand that would resonate with millenials, and capture the authentic, genuine pursuit of the good life.

Miller High Life recognizes that the good life isn’t about how much money is in your bank account, or the car in your driveway.

It’s about living a life well made. Recognizing the best things are often the simplest. Surrounding yourself with people as genuine and authentic as the beer in your hand.

Our beer stands as a testament that the good life, the High Life, is out there. All you have to do is pursue it.

MHL & Harley-Davidson: Long Live the Pursuit

May 2014

MHL & Harley-Davidson: Long Live the Pursuit

Miller High Life and Harley-Davidson share the same roots and values—and believe you should never stop pursuing a life well lived. Through well-crafted design, we brought these two brands together in a way that resonates with our consumers and Harley’s riders alike. A partnership that is fueling the pursuit of the High Life with collectable, limited-edition merchandise, gear and packaging that features artwork from our Limited Edition Artist Series.

These artists embody the dedication to craft, quality and originality our brands stand for while authentically living the lifestyle.

For more info, click here.

A chat with arc leaders.

May 2014

A chat with arc leaders.

We had the pleasure of sitting down with Beri Cheetham, Executive Creative Director of Arc London, and Jim Carlton, Managing Creative Director of Arc Chicago, to talk all things Shopper. The two filled us in on the future of shopper marketing, some pro tips on brand activation and their long-distance friendship.

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